Howdy!
Thanks for dropping by.
I made that gif on the side like 15 years ago when I was still learning ads. And as I was updating my book I thought maybe it’s time I ditched the super outdated gif and replace it with a moody black and white portrait so people think “wow, now that’s a serious creative.”
But if you knew me in real life, you’d know that I still look like that young dude from 15 years ago. (Luckily, I haven’t aged a single day thanks to a deal I made with the Devil. ((It was more of a blood pact.)) And as long as I keep my end of the bargain, I’ll continue looking this young until the day comes where I must descend into the depths of hell and reside in a fiery molten landscape for the rest of eternity. Worth it.)
‘til that day comes, I’ll be doing ads with my Art Director Lauren Regolini.
Hit me up if you want to chat ads. Or if you want to know my skincare routine (it involves a knife I found in Egypt and becoming fluent in Latin).
Digits: Buy me dinner first.
Email: lachlan.choi@gmail.com
LIST OF SHINY THINGS
Best ads 2025
BONDS - Goodbye Friction
Coopers - Refreshing lager
Lisbon International Advertising Festival Judge 2024.
EFFIES 2024
Silver | Small Budget | FitChix
Silver | Most Original Thinking | FitChix
Silver | Innovative Media | FitChix
AWARD 2024
AWARD SCHOOL tutor of the year
AWARD Awards judge. Culture category.
CANNES LION 2024
Silver | Creative Strategy | FitChix
Bronze | Creative Strategy | FitChix
Bronze | Health & Wellness | FItChix
Bronze | Creative effectiveness | FitChix
SPIKES ASIA 2024
Grand prix | Integrated | Integrated | FitChix
Grand prix | Brand Experience & Activation | Market Disruption | FitChix
Grand prix | Creative Commerce | Consumer Goods | FitChix
Grand prix | Healthcare | Animal Health | FitChix
Grand prix | Outdoor | Promotional Items & Printed Media | FitChix
Gold | Creative Data | Data Storytelling | FitChix
Gold | Direct | Small Scale Media | FitChix
Gold | Direct | Market Disruption | FitChix
Gold | Media | Consumer Goods | FitChix
Gold | Outdoor | Market Disruption | FitChix
Silver | Brand Experience & Activation | Consumer Goods | FitChix
Silver | Creative Commerce | Market Disruption | FitChix
Shortlist | Brand Experience & Activation | Small Scale Media | FitChix
Shortlist | Creative Commerce | Innovative Use of Media | FitChix
Shortlist | Creative Data | Data Visualisation | FitChix
Shortlist | Media | Small Scale Media | FitChix
Shortlist | Outdoor | Ambient Outdoor | FitChix
ONE SHOW 2024
Gold | Creative Effectiveness | Single Region or Market | FitChix
Gold | Creative Use of Data | Innovation | FitChix
Gold | Health & Wellness | Creative Use of Data | FitChix
Gold | Health & Wellness | Promotional Items | FitChix
Gold | Out of Home | Innovation | FitChix
Silver | Out of Home | Innovation | FitChix
Silver | Creative Use of Technology | Commerce | FitChix
Bronze | Direct Marketing | Commerce | FitChix
Merit | Green Pencil | FitChix
Merit | Integrated | FitChix
Merit | Out of Home | FitChix
Merit | Print & Promotional | FitChix
THE DRUM 2024
#4 most awarded campaign in the world (possibly universe) for FitChix
NOT AN AWARD BUT KINDA COOL 2023
Sir John Hegarty spoke about FitChix in a talk on creative data.
CANNES LION 2023
Gold | Outdoor | Promotional Items & Printed Media | FitChix
Silver | Outdoor / Market Disruption | FitChix
Silver | Media | Food & Drink | FitChix
Silver | Creative Commerce | Sustainable Commerce | FitChix
Bronze | Outdoor | Design for Promotional Items | FitChix
Shortlist | Outdoor | Ambient Outdoor | FitChix
Shortlist | Media | Market Disruption | FitChix
Shortlist | Media | Use of Data & Analytics | FitChix
Shortlist | Creative Data | Data-driven Consumer Product | FitChix
Shortlist | Creative Data | Data Storytelling | FitChix
Shortlist | Creative Business Transformation | Brand Purpose & Impact | FitChix
Shortlist | Creative Commerce | Food & Drink | FitChix
Shortlist | Media | Not-for-profit - Charity - Government | The Endangered Generation
D&AD 2023
Wood Pencil | Media / Retail | FitChix
Wood Pencil | Digital | Use of Data | FitChix
CLIO HEALTH 2023
Gold | Creative Use of Data | FitChix
Gold | Product design | FitChix
Gold | Design | Sustainability | FitChix
Gold | Innovation | FitChix
Bronze | Physical Product Innovation | FitChix
MADC 2023
Gold | Craft | Direction | BIG ICON ENERGY
Gold | Brand Experience & Technology | The Endangered Generation
Best in Show | The Endangered Generation
ANDYS 2023
Gold | Idea | FitChix
Gold | Reset | FitChix
NEW YORK FESTIVALS 2023
Gold | Health span | FitChix
Gold | Avant-garde/Innovation | FitChix
Gold | Genius product of the year | FitChix
Finalist | Healthspan | FitChix
Shortlist | Integrated Effectiveness | The Endangered Generation
Shortlist | Branded Content | The Endangered Generation
Best Ads 2023
Best Outdoor | Fit Chix
AWARD 2023
Gold | Integrated Campaign | FitChix
Gold | Retail Technology Game Changer | FitChix
Gold | Media | Use of New Media | FitChix
Silver | Direct | Retail | FitChix
Silver | Innovation | Brand Engagement | FitChix
Silver | Innovation | Product Innovation | FitChix
Silver | Integrated Campaign | The Endangered Generation
Bronze | Product Design | Product Innovation | FitChix
Bronze | Retail | Best Integrated Marketing Campaign | FitChix
Bronze | Branded Content & Entertainment | Non-Fiction Film over 30 mins | The Endangered Generation
Shortlist | Creativity for Good | Advertising & Marketing Communications | The Endangered Generation
Shortlist | Craft | Sound Design | BIG ICON ENERGY
Shortlist | Craft | Colour Grading | BIG ICON ENERGY
Shortlist | Craft | Digital Art Direction | BIG ICON ENERGY
Shortlist | Craft | Cinematography | Branded Content & Entertainment | BIG ICON ENERGY
Shortlist | Craft | Cinematography | TV & Cinema Commercials | BIG ICON ENERGY
Shortlist | Craft | Direction | Social First | BIG ICON ENERGY
Shortlist | Graphic Design | Point of sale | FitChix
Shortlist | Packaging Design | Innovation | FitChix
Shortlist | Product Design | Consumer & Industrial | FitChix
Shortlist | Creativity for Good | Advertising & Marketing Communications | FitChix
Shortlist | Creativity for Good | Product Design | FitChix
Shortlist | Creativity for Good | Sustainability | FitChix
GERETY 2023
Gold | Integrated | Innovation Cut | FitChix
LIA 2023
Grand LIA | Ambient & Activation | Fitchix
Grand LIA | Integration | Fitchix
Gold | Ambient & Activation Creative Use of Data | Fitchix
Gold | Ambient & Activation Creativity in Commerce | Fitchix
Gold | Ambient & Activation Zeitgeist | Fitchix
Gold | Creative Use of Data Data-Led Creativity | Fitchix
Gold | Digital Creative Use of Data | Fitchix
Gold | Digital Foods | Fitchix
Gold | Evolution Creativity in Commerce | Fitchix
Gold | Health & Wellness Corporate Communication | Fitchix
Gold | Integration Creative Use of Data | Fitchix
Gold | Integration Foods | Fitchix
Gold | Non-Traditional Creative Use of Data | Fitchix
Gold | Transformative Business Impact Commercial Transformation: Specific Sector Innovations | Fitchix
Silver | Non-Traditional Creative Use of Data | Fitchix
Silver | Creative Use of Data Real-Time Data | Fitchix
Silver | Digital Innovative Use of Digital | Fitchix
Silver | Evolution Creative Technology | Fitchix
Silver | Integration Sustainability | Fitchix
Silver | Non-Traditional Corporate Purpose/Social Responsibility | Fitchix
Silver | Non-Traditional Foods | Fitchix
Silver | Transformative Business Impact Commercial Transformation: Brand Manifestation | Fitchix
Bronze | Ambient & Activation Corporate Purpose/Social Responsibility | Fitchix
Finalist | Design Zeitgeist | Fitchix
AWARD 2022
Bronze | Branded Content & Entertainment | The Mission
Bronze | Direct | The Mission
Finalist | Direct | Unlock the Defence Force
Finalist | Poster Art Direction | Unlock the Defence Force Jet
Finalist | Direct | Unlock the Defence Force Helicopter
Caples 2022
Shortlist | Unlock the Defence Force
Best Ads 2022
Best Outdoor | Unlock the Defence Force
Adstars 2022
Shortlist | Diverse Insights | The Mission
Shortlist | | Interactive | The Mission
Shortlist | Unlock the Defence Force
Campaign Tech Awards 2022
Shortlist | Best Audience Engagement | The Mission
BACK WHEN I WAS A WEE LAD
Young Glory Award | Silver | WWF Mission Emoji
New York ADDY'S | Silver | Digital Creative Technology
Young Guns Award | Finalist | Digital Integrated Campaign
WAVE South America | Shortlist | Digital Campaign
Future Lions | Finalist